Seasonal aspirations for money making are very common considering that many businesses make as much as half or more just in a particular season. Consider those who grow Christmas trees, make Christmas wrapping paper, create holiday cards, build Easter baskets, design Halloween candy, and pack those fireworks for the 4th of July. These niche products while possible to sell during other seasons mainly exist in just one. Large companies have understood and mastered the problem of diversification so that they can target multiple seasons if not all of them year round. Take department stores that sell clothing, they rotate goods depending on the season which normally is defined by weather. Coats during the winter, tank tops during the summer. Walmart is very well rounded. You can buy from the internet or in person, and you can get your groceries and other household goods at the same time. Some malls, retail stores, and Internet sites are becoming a one stop shop. How can you meet the needs of the revolving seasons?
Even if you are a small business, opportunities exist for you to increase your product diversification and hone the awareness of needs that are being undeserved. Provide not just one service but maybe three. If you are a car sales person have several vehicles lined up for the potential customer and not just one. Give yourself options and build freedom of choice so that your customers will be empowered and thus make decisions that have them coming back for more!
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3 comments:
Nice post. I would like to run a business soon, so I found this helpful. I know it will be tough, but I know I'm ready for it. Instead of starting one from scratch, I'm strongly considering buying a business. Any suggestions? Advice? Thanks.
Thanks for your comments and questions. I first would say that you are right about the difficulties around the creation of building your own business. Most businesses fail in the first two years. Even with that said you must be extremely careful with franchises, buying routes for services, and paying for those magical phone lists of potential customers. I own a business currently and I can say from experience that it is an everyday affair. You have little time to do much. Even finding time to reply to your post is not easy.
Even though starting your own business is more difficult you put more on the line and are only accountable to yourself and your actions. The pay off is greater when you create it than you maintaining something else someone created (a business). First find out what you want to do with your time. What do you like? Simply find a business or create one that dwells in the subject matter that you would do even if you did not get paid. When I work I loose complete track of time and it is very exciting and fun. Find something that you can get paid for doing what you love. People will notice and support you. People will support you because you have the guts to do what they will not (out of fear of the unknown people avoid their goals).
Be prepared to sacrifice time with family, friends, and say goodbye to your social life. The first two years are the hardest by far. After the second year things start to level off for most. It took about 2.5 years for my business to level and make strong profits.
I would like to focus in more detail, feel free to ask more detailed questions and we can go from there.
Best regards,
Business Doctor
Ethan --- There are a lot of resources you can use online. One of which is BizTrader.com. It's an online global marketplace where you can buy a business, or even sell your business. You can also use it to find a lender or broker. It's a good place to find a small business on the Internet.
I also recommend checking out small business groups in your area. They might be able to help you.
Good luck!
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