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Friday, January 25, 2008

Writing Great Descriptions On Ebay / Auction Management

Many business opportunities exist are are waiting to be created within the world market place called Ebay. Ebay is extremely large and penetrates the web unlike any other site or company has ever done. Large businesses and small can compete eye to eye unlike any other market. Ebay is the most well recognized name brand / company in the world. Nine out of ten people surveyed world wide recognized and knew something about Ebay. Ebay can be fairly complex and multi-faceted, but simplifying this monster for individual or small business use is well within possibility. Today I will be talking about writing descriptions for your auctions within Ebay. Writing auctions which are clear and informative is critical for making a sell. While maintaining a correct Title and sharp contrasting pictures, the description is by far ranked in the top three most important features within your Ebay auction. Here are some tips, clues, and ideas for your next auction description:
  1. Create a Heading Title reintroducing your item from the main Title. Use bold and not underline to grab attention. This Heading Title needs to have specific information like brand, model number, color, size, and type.
  2. Create an introduction paragraph ranging from 2 to 4 lines welcoming and introducing who you are and what you are selling.
  3. In the second paragraph provide a detailed description of the product examining the features and benefits of the item. This should include brand, model number, color, size, weight, purpose, type of product, age, condition, name, and a variety of uses which could be done with this item.
  4. In closing always thank the potential buyer or shopper for viewing auction and wish them the best. Include anything extra such as gift wrapping services, insurance, warranty information, and other information that is needed or is available through your services.
  5. Lastly, add a line or two on shipping & handling, insurance, shipping time, and other items that may be similar to this one that you sell or service.

After you write your description proof read to catch grammar and syntax errors. Be careful to never talk down to your potential clients and provide clear cut answers and reasons why someone would buy from you.

Best regards and happy Ebaying!

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