The use of brand name products and services can aid in how customers view your business. Take for an example that you sell belts. If you only sell Asian imports then you will be viewed at the quality of the average of such product. If you sold instead name brands such as Wrangler, Swiss Army, and Levi Jeans, customers will recognize your belts as represented by highly organized brands. These highly funded brands come with name recognition that is worth the extra capital when buying to resell.
Keep in mind why people buy. People buy because of their emotional response to a product or service. People want to be apart of the brand Swiss Army thus they buy Swiss Army. People buy what they are connected to. Customers struggle to become what is recognized and established. Most consumers await you to tell them what to buy. People in general are followers. Become one of the creators and leader and bank off the established names of quality in your culture.
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