Reinventing Pocket Pistols / The Ruger LCP

Normally here on Business Opportunities 101 we do not endorse nor target specific products, but Ruger has caught our attention. Introducing the Ruger LCP (Lightweight Compact Pistol) Model #3701, the newest addition to the Ruger family. The LCP product looks familiar to the Kel-Tec P3-AT .380 automatic but in fact it is more robust and refined. Reviews are still trickling in from the release date of early March 08'. The specs are outlined in the following:
Ruger LCP Model #3701 .380 auto
6+1 Capacity
2.75" Steel Barrel
9.4 ounces empty
5.16" Overall Length
.82" Overall Width
Slide is made of Through-Hardened Steel
Frame material is of High Performance Glass Filled Nylon
Trigger is noted in most reviews to be about 5 lbs but manufacturer states about 8lbs
Blued Steel Slide
MSRP $330 but can be found as low as $247.51 @ http://www.rrarms.com/ and $255.93 @ http://www.thegunsource.com/
This pocket pistol comes with a soft case, (1) magazine, external locking device, and instructional manual.
This highly concealable pistol is ideal for those with concealed carry permits and those who need a reliable lightweight pocket pistol. The main reason that we are highlighting this product is because of the attention Ruger has invested to meet a growing demand for pocket pistols.

Ruger has broken free of their traditional line of products and offer now an item that places them in a more competitive position (business security) well into the future. Ruger is a fine example of a company that was well past due for an upgrade in product offerings and representation in specific segments of under served markets. The personal defense segment is a large and growing arena that will provide companies like Ruger to further develop new innovative and diverse offerings. Ruger is known for high quality firearms, but now they are using the reputation to fill gaps left in markets that large gun makers have ignored.

Ruger and their new LCP Pocket Pistol have spotted a need and are filling it. This is what drives markets to compete and become creative. From Ruger's response will come many company's version of LCP pocket pistol. The LCP was not the first attempt of pocket pistols, but a rebirth of purpose and attention to demand for personal protection. The LCP has brought new life that will fuel others to develop versions that will in time but pressure on Ruger to upgrade their line of products. Take note that this is what every manufacturer and seller needs to be doing everyday. Upgrade your notion of what needs to be created and do that. Over time needs change and thus you will need to change too.
Go to: http://www.ruger.com/LCP/360View.html for further information on this product. Comments about your views on Ruger's decision to create the LCP are greatly appreciated.
Best regards!