Selling for the purpose of Selling / Why product selection is meaningful

Selling: Purpose driven objectives

We are told to sell what sells, right? Yes, this is fundamentally correct. Although, there are so many things to sell so why just sell to sell? Product selection needs to be purposeful in regards to finding drive and meaning from the sale.

For an example, one that loves to sell cars most likely enjoys and knows of high quality sport, luxury, and import styles and models. With this knowledge over time you desire to have a nice car if you don't already have one. In fact after time passes you will be more compelled to sell the nicer cars too. Over my life experiences I have notices that you want to be apart of what you agree with and desire. So to sell a Kia Rio when you drive, read, and mingle with BMW's is a contrast that causes friction and diminished sales potential. The potential is reduced because you want to be elsewhere and thus you are not as present focused and driven to sell the philosophy of a brand that is not part of your own personal philosophy.

That BMW lover and hobbyist needs to sell BMW's and delve in the potential which is inherent with that modality of appeal.

Appeal is everything outside of function. Benefits are are second to function because function gets results that meet peoples needs. Meeting people needs is just the same as answering their question and making their lives easier. Making lives easier grants permission to buy. Buying equals a sale.

As a business owner I have tried many product lines in the search of the formal appeal to my own taste. I find that you need to not sell what sells only, but sell what sells that also agrees with your philosophies. Our philosophies change over time and this our lines of products will changes too.

Open minded selling contributes to a more honest sell which breads more intuition and desire to continue furthering your self philosophies with your product offerings.

Happy Holidays!