Kit Making with Volume Wholesale Products to Create Value & Revenue / Survival Emergency Gear Kits

When you think of combining items to form value in business resale you need to keep in mind the following:

1. Purpose
2. Flexibility
   
3. Cost
4. Target Consumer
5. Brands
6. Market

By using these six frameworks in format you stand a better chance on forming a well selling kit. Kit making in any industry requires knowledge and understanding of purpose. Purpose is driven by the needs and desires of the consumers objectives that are critical for understanding. By offering various kits you can create a line of combo products lines that provide flexibility. Cost has a major role in who it attracts and detracts. Your consumer has certain resources and knowing what they are will determine what they can afford. Brand selection and using reflect your level of quality and focus on making the kit as value oriented as possible. Know your competition and offer kits that are unique and fill un-served needs.

Here is an example of a kit that could be expanded on or diversified further:
The Survival / Emergency First Aid Kit for Home or Vehicle

1. Pouch or Pack to hold items
2. First Aid Kit compromising of bandages, creams, disinfectants, washes, & many other items determined as necessary for location and purpose
3. Fixed blade and folding knife
   
4. Hand saw
5. Rope such as Paracord (550 Type III) in 100 foot hanks (1 to 10 determined by location and group needs)
   
6. Three days of food and three to five days of water
7. Flashlight with extra batteries / Try to stay with the same size batteries so they can be interchanged, also take a look at L.E.D. technology and self powered wind up lights
8. Radio with solar or self generating hand crank
9. Blankets
10. Sunscreen
11. Extra Clothes
    
12. Soap with Clean Rags / Towels
13. Multi-tool
14. Whistle
15. Flares
    
16. Watch with alarm
17. Pen / Pencil / Paper
18. Self Defense items such as pepper spray / Pistol / Rifle (also for hunting food if need be)
19. Mirror
20. Hat or other face protection such as sunglasses
21. Camera or other gadgets such as cell phone, PDA, and / or GPS
    

Business with no Customers/ Plan & Adapt

Times are changing, so must you. Want to earn some business? You must learn to plan for change and adapt to it. When people are tight financially they tend to get the basics. What are the basics in your field. What are you standard top products? Reinforce these services and products and be creative. Add free shipping, bonus item(s), maybe you need to show demos and publish a manual or video tutorial.

The key is customizing the stand alone entry level products and services that meet most demands. Basic and simple. Simple but satisfying. Look to the heart of what people need and then satisfy it with your offerings.

Happy Selling!

Time to Create Potential / Managing the Swings in Sales thru Determination and Research Insight

Wow, what the heck is up with the market, up, down, flat.... Stability is a thought of the past. How are you going to manage consistent income from your business? How can you break the swings in the market and capture the serious buyers?

Determination
Being persistent is key to positioning yourself and your business in the road that leads to success. By having quality advertising, products in demand, and a sales staff that is serious about results you will achieve your sales goals. Determination is not giving up because you have a bad day, week or month. Being focused can overcome challenges by sure will and creativity. Never give up if you have a reasonable plan to achieve your goal.

Research Insight
By planning and forming your goals as a business it is critical to do research. You need to know what customers want, what do they need, what can they afford, and who are your customers going to be. You need to fill in the blanks now so that your not doing so in the middle of the sale.

Conclusion
By forming research and determination together you form a bond that unites a compounded drive for desired success. Success is very practical, a plan that leads you there is the only real objective you have to overcome.

Home Based Business Success Philosophy Strategy

A Home Based Business Won't Make You An Overnite Success

by Kirk Bannerman

Believe it or not, it takes a long time to become an overnite success! Once you have chosen your particular home based business, the two most important things to remember are to stay focused and not to get discouraged.

I've had many active and enthusiastic business team members that were their own worst enemies because they exhibited the classic "flea on a griddle" behavior pattern and jumped around chasing one business opportunity today, and then another one tomorrow without ever putting in enough sustained and focused effort to reasonably give themselves a chance to succeed at any of them.

I can really relate to this situation since I briefly fell prey to this same "dog in a meat market" syndrome when I first started my own home based business a few years ago. I caught myself trying to chase several different opportunities at once and not being very successful with any of them.

There are so many home business opportunities (some real, some not) that it takes real personal discipline to avoid the scattergun approach...you know, throw enough against the wall and something is bound to stick. In the early going, it is really important to resist this temptation and to stay tightly focused on a single business.

Some will argue that "I don't want to have all my eggs in one basket". To those people I say, diversification is fine, but only after you have achieved solid success with your initial business. A premature attempt at diversification will quite likely cause a loss of focus and actually slow down your success rate.

If your main marketing vehicle is a website, you can fairly easily leverage your initial success and effectively promote a few other complimentary and closely related home based business propositions from the same website.

However, it is important not to go overboard and offer too many choices to visitors to your website. If you do, there is a good chance of confusing your visitors to the point where they will take no action and you have, in effect, diluted the effectiveness of your website.

Whatever you decide to do, you will need to stick with it for a reasonable length of time (give it at least one year) and put in a solid and sustained effort. Stay focused and don't get discouraged. As much as you would like it to be, starting and developing a real home based business is certainly not an instant gratification situation.

Discuss this in our Forum

About the Author:

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at Legitimate Home Based Business for more details.

Price Stability in Rocky Down Markets

Holding on Price in a Down Economy
Discounting on price is not a sales strategy. It's an impulsive move made by desperate salespeople. In a tough economy, customers think and expect everything is going to be discounted. Because of this, salespeople feel it necessary to oblige the customer to close the deal. Unfortunately, however, this leads to a downward spiral, much like an addiction to an illegal drug. Once a discount is offered to one customer, it becomes easier and easier to offer it to another one. Before they know it, the discount is being offered to everyone. Like a drug, the "fix" is in the additional sales the salesperson is able to gain. However, just like with the addictive drug, there is a "withdrawal." Sales come at a reduced or a very reduced margin. To make matters worse, the discount ends up altering the attitude of the customer who now believes the real value of the product or service they bought is the reduced price and not the full one. Overcoming this mislabeled sales strategy of offering a discount can only be done when the salesperson is willing to change their way of thinking, despite how difficult it may be.

The first step necessary to correcting the salesperson's mindset is to help them believe in their ability to close the sale. Competent salespeople know why the customer is looking to buy and are able to capitalize on the needs the customer has disclosed. When sales professionals begin to feel the need to discount, it's usually because they don't believe they've established a solid reason why the customer should buy from them. They have failed to ask the right questions to get the customer talking and then avoided the critical skill of following up. When a salesperson has spent all of their time touting product features and not uncovering the benefits to the customer, their presentation may not include what the customer actually needs. Only when the salesperson has taken the time to probe deeper will they truly understand why the customer wants to buy. They need to ask the right questions and then listen to the responses. Then they will be able to capitalize on the information provided them.

The second step necessary to avoid the need to discount is to keep the message on the immediate return-on-investment the customer will receive when making the purchase. Keep in mind that businesses don't buy anything, they only invest in things. Every purchase made by a business is seen as an investment in helping them achieve their own goals. For this reason, the message must focus on the immediate gain that will result from their decision to buy. This emphasis is best brought out when the salesperson ties their questions into exploring how and what the customer expects to achieve immediately, as well as how they've measured results in other purchases they've made.

The third step is found in knowing how to respond when the customer asks for a discount or states that the price is too high. Salespeople need to be ready for these objections and not be concerned or disarmed by them. The first time the customer brings up this issue, the salesperson should not even acknowledge what was said. Often, customers feel an obligation to inquire, and once asked, they've done what they were "supposed" to do. The salesperson should only respond to the customer when they have brought the issue up for the second time, and the way they handle it is critical. They need to ask a question that is pointed directly at the most significant need the customer has. This will serve to shift the customer's thinking back to why they're looking to buy to begin with. After they respond, the salesperson should continue the dialogue with a series of follow-up questions designed to uncover even greater needs. The more the customer is focused on their need, the less they will be focused on a lower price.

Finally, salespeople must keep in mind that there will be times when they must be willing to walk away from an order. Although this can be scary and risky during these tough times, it's essential for them to believe they don't need every sale. Not only does walking away help them realize that there are other opportunities out there, it also serves to strengthen their resolve to hold their line and maintain the value of what they are selling.

Holding on price in a down economy is not easy, but it is doable, and, in fact, it is essential! When sales professionals believe in their product or service with complete conviction, focus on the immediate ROI, and ask the questions necessary to uncover the customer's greatest need, resorting to the mislabeled sales strategy of offering a discount will be unnecessary. Maintaining your pricing integrity in a down economy is truly a winning strategy because, in the end, profit margins are higher, the ability to service a customer is better, and the confidence of the salesperson is greater. Especially in today's marketplace, that's worth pursuing.

Mark Hunter, "The Sales Hunter", is a sales expert who speaks to thousands each year on how to increase their sales profitability. For more information, to receive a free weekly email sales tip, or to read his Sales Motivation Blog, visit http://www.TheSalesHunter.com

The Economy & Product Demand

When the economy has a down turn, in this case (2008-2009) you have to be aware that your customer habits change. Customers that are cautious with the fear of market collapse, inflation, and job security purchase in a different fashion. In down turns we must look at needs more than the extras (wants). Products that you provide may need increased focus to the basics. Focus on your core line and new technology. Consumers need to be assured that what they purchase is a reasonable cost effective investment and/or cost saver.

Revisit your product line and look at new ways to present and solve consumers needs and challenges.

Best regards!

A Conversation On Existential Business Philosphy : A Sellers Perspective

NO MATTER WHO YOU ARE YOU HAVE TWO THINGS IN COMMON WITH ANYONE IN THE WORLD.
Two things connect you to each other, the world around us, these challenge our minds and bodies. These two things are powerful tools for understanding the existential problems in business sales and customer relations. Understanding the connection is key to life beyond surviving to into thriving. I will now tell you the two things.

We all have NEEDS & WANTS. This is the key to building wealth. We must look under the rock to understand the earth, thus we must look at the real questions of who and what we are. Before we can understand how to interact with them we must know what to look for. Not only interact but benefit from knowing the differences between needs and wants.

We all want something. Even monks of eastern religions want to find something, something existential such as nirvana, enlightenment, or peace (non physical items). It may be said that we seek a non suffering state of being thus avoid pain and sorrow. We as humans do not like to suffer. When we want we are simply having a mental and metaphysical connection to potential not yet manifested. This potential can be realized and created into a reality by wanting. Wanting has a powerful motivating and yet psychic realm. Ever think why you want what you want? You want because it completes the first step in realizing your desire. Desire leads to investigation and thus to actions. Actions create and form the want into being.

In business, WANTS are important key ingredients to identifying a connection to you and your client. The business relationship is dependent on knowing how to harvest the wants for and to the offerings you provide. After identifying the WANTS it is important to enmesh it with the NEEDS. When you need something you seek it with intent to have it. When you need to eat you eat. Needs are more powerful than WANTS.

NEEDS are key for successful deliberating and closing of a sale. Needs are two fold in that they can be immediate (like air, food, shelter, &/or protection) or they and be delayed (such as schooling, getting a better job, and going to church to experience fellowship). The immediate needs are demanding and urgent, the delayed needs are sometimes extensions of past or present. Delayed wants put forth a psychology going beyond desire but yet dialogue with them.

Finding your clients Wants and connecting them to their Needs to solve real problems is key to making successful sales. By identifying the immediate and demanding needs you can play from the desire stage. Your providing not so much the features of what you have to offer but the benefits of what will be different once closing the sale. As a salesman, I have to identify peoples desire, understand what the needs are, and close the sale by making a priority in exploiting the new reality. The new reality is one of solved problems because it was solved my your offering (product or service).

May you find the needs of your clients and solve them. I wish you the best in your journey. Existential philosophy deals with death, meaning of life, suffering, and much more. In the end we simply have needs and wants. Some of these are caused by fear, some by ignorance. While we may never know the meaning of life we do know or are being to know the nature of humans. The human condition is revealing in so many ways our true nature of self. We all want happiness, security, and love. We all need air, food, and shelter. You NEED as a salesperson to understand the people you serve and they with reward you with more business that you NEED to live a comfortable life.

Business Doctor~