NO MATTER WHO YOU ARE YOU HAVE TWO THINGS IN COMMON WITH ANYONE IN THE WORLD.
Two things connect you to each other, the world around us, these challenge our minds and bodies. These two things are powerful tools for understanding the existential problems in business sales and customer relations. Understanding the connection is key to life beyond surviving to into thriving. I will now tell you the two things.
We all have NEEDS & WANTS. This is the key to building wealth. We must look under the rock to understand the earth, thus we must look at the real questions of who and what we are. Before we can understand how to interact with them we must know what to look for. Not only interact but benefit from knowing the differences between needs and wants.
We all want something. Even monks of eastern religions want to find something, something existential such as nirvana, enlightenment, or peace (non physical items). It may be said that we seek a non suffering state of being thus avoid pain and sorrow. We as humans do not like to suffer. When we want we are simply having a mental and metaphysical connection to potential not yet manifested. This potential can be realized and created into a reality by wanting. Wanting has a powerful motivating and yet psychic realm. Ever think why you want what you want? You want because it completes the first step in realizing your desire. Desire leads to investigation and thus to actions. Actions create and form the want into being.
In business, WANTS are important key ingredients to identifying a connection to you and your client. The business relationship is dependent on knowing how to harvest the wants for and to the offerings you provide. After identifying the WANTS it is important to enmesh it with the NEEDS. When you need something you seek it with intent to have it. When you need to eat you eat. Needs are more powerful than WANTS.
NEEDS are key for successful deliberating and closing of a sale. Needs are two fold in that they can be immediate (like air, food, shelter, &/or protection) or they and be delayed (such as schooling, getting a better job, and going to church to experience fellowship). The immediate needs are demanding and urgent, the delayed needs are sometimes extensions of past or present. Delayed wants put forth a psychology going beyond desire but yet dialogue with them.
Finding your clients Wants and connecting them to their Needs to solve real problems is key to making successful sales. By identifying the immediate and demanding needs you can play from the desire stage. Your providing not so much the features of what you have to offer but the benefits of what will be different once closing the sale. As a salesman, I have to identify peoples desire, understand what the needs are, and close the sale by making a priority in exploiting the new reality. The new reality is one of solved problems because it was solved my your offering (product or service).
May you find the needs of your clients and solve them. I wish you the best in your journey. Existential philosophy deals with death, meaning of life, suffering, and much more. In the end we simply have needs and wants. Some of these are caused by fear, some by ignorance. While we may never know the meaning of life we do know or are being to know the nature of humans. The human condition is revealing in so many ways our true nature of self. We all want happiness, security, and love. We all need air, food, and shelter. You NEED as a salesperson to understand the people you serve and they with reward you with more business that you NEED to live a comfortable life.
Business Doctor~
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