When the economy has a down turn, in this case (2008-2009) you have to be aware that your customer habits change. Customers that are cautious with the fear of market collapse, inflation, and job security purchase in a different fashion. In down turns we must look at needs more than the extras (wants). Products that you provide may need increased focus to the basics. Focus on your core line and new technology. Consumers need to be assured that what they purchase is a reasonable cost effective investment and/or cost saver.
Revisit your product line and look at new ways to present and solve consumers needs and challenges.
Best regards!
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