Times are changing, so must you. Want to earn some business? You must learn to plan for change and adapt to it. When people are tight financially they tend to get the basics. What are the basics in your field. What are you standard top products? Reinforce these services and products and be creative. Add free shipping, bonus item(s), maybe you need to show demos and publish a manual or video tutorial.
The key is customizing the stand alone entry level products and services that meet most demands. Basic and simple. Simple but satisfying. Look to the heart of what people need and then satisfy it with your offerings.
Happy Selling!
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